A New Chapter for MarketVan
Beyond a grocery platform,
MarketVan is evolving into a full-scale logistics and distribution ecosystem.
MarketVan × SHINWOO
A stronger foundation for our future.
Why We Are Rebranding
MarketVan has grown as a fresh grocery delivery platform.
However, our next chapter requires us to operate in a broader ecosystem.
MarketVan is now evolving beyond a simple “shopping platform” into a comprehensive distribution and logistics platform.
This rebrand visually communicates our new direction with clarity.
1. Logistics Optimization
Stronger, faster, and more stable delivery infrastructure.
2. Import & Export Expansion
Enhanced Asian product import channels and new export pathways across North America.
3. More Diverse Vendors
By partnering with a wider range of suppliers, we offer our customers a broader and more diverse selection.
4. B2B & Fulfillment Expansion
Gradually scaling our B2B supply for bulk orders, restaurants, and retail partners,
while expanding our fulfillment service capabilities.
New Brand Identity
Our previous shopping-cart–based symbol was designed for a grocery-focused platform. However, it could no longer represent MarketVan’s expanded vision.
The new symbol reflects our core value of delivering products safely and reliably.
It was redesigned with the following intentions:
1. MKV Geometry
The geometric structure represents MarketVan’s sense of reliability and balance.
2. Truck Silhouette
The left-to-right linear silhouette symbolizes direction, speed, and stability in transportation.
3. Green Gradient Palette
The gradient reflects freshness, sustainability, and eco-friendly distribution,
visually reinforcing MarketVan’s “Fresh + Reliable” identity.
MarketVan is now part of Shinwoo
In November 2025, MarketVan officially completed its acquisition by Shinwoo.
This strategic investment strengthens our growth potential and provides a stronger foundation for more stable operations and broader market expansion.
What This Means for You
✔ Existing contacts and operational structures will remain unchanged.
✔ There will be no immediate changes to how you use our services.
✔ Delivery stability and quality control will be further improved.
✔ Our product lineup and supply network will expand.
✔ Administrative and accounting procedures will transition under Shinwoo.
We will implement all changes gradually, prioritizing service stability to ensure there is no inconvenience to our customers.
Frequently Asked Questions
Q. Will my account information and order history remain the same?
Yes, all your information will remain unchanged.
Q. Will there be any changes to the delivery schedule or method?
There will be no immediate changes, and delivery stability will continue to improve over time.
Q. Can I still use my points and coupons?
Yes, all existing benefits and policies remain the same.
Q. What does the transition to the Shinwoo corporate name mean?
Only administrative, accounting, and billing procedures will shift to Shinwoo.
There will be no impact on your service experience.
Thank you for growing with us.
MarketVan is moving toward a broader market, a stronger infrastructure, and an enhanced service experience.
We invite you to stay with us as we begin this new journey forward.
